Brand Management is the study of marketing business which involves strategies to promote and sell a brand, its products and provide all details and information regarding that business. This area also involves an analysis of market value, competition and consumer demands, depending on which, a brand improvises its business techniques.
Some of the Streams of this course are, Brand Marketing, Brand Equity, Brand Positioning, Integrated Marketing communications, Brand Equity Measurement and Growing and Sustaining Brand Equity. These branches deal with the market research, brand promotion, advertising, analysis of market trends, consumer demands, and distribution and packaging of the brands. The entire course covers, how a particular brand is managed and ultimately works towards better sales.
To pursue a PG Diploma in Brand Management, you need to have a graduation degree in any stream, preferably Marketing. You can appear for common entrance exams like CAT and MAT, and do your MBA in Brand Management. For clearing your MBA entrance, you need to work on your logic and reasoning skills, marketing and business knowledge and the current market trends.
A person who has an MBA in Brand Management can work as an associate manager or manager in a company, whose responsibilities will revolve around formulation, production, packaging and distribution of a particular brand, though you may have to start with sales business also. A person needs to be creative and capable of thinking when it comes to generate new ideas for advertising and promoting his brands.
The area in business was introduced by Procter and Gamble (P&G), as a business promotional element, and ever since various reputed companies in India and abroad have been using Brand Managers for their business, namely, Hindustan lever, Aditya Birla Group, Godrej, Dabur and many more. You have working opportunities with famous brands like these in this area.