Career in Marketing Research

Marketing management is an important element which determines the success or failure of an organization to a great extent. The dream to become number one fails to turn into reality if the company doesn’t have sound marketing professionals. For a successful business, any organization needs to spot its target audience, identify problem areas, monitor product or service performance, scrutinize marketing behavior, and improve its marketing methods and decisions.

A pertinent question that arises here is who takes care of these aspects and how? Well, it’s a marketing research professional that performs such tasks based on systematic scientific methods of quantitative and qualitative research.

Scope of Marketing Research in India

Indian market is essentially a buyer’s market for which understanding customer behavioral trend and analysis is quite important. And, with rising competition in marketing environment, it has become a must for companies to come up with sound decisions; decisions which are not the result of any instinctive feeling, intuition or bias, but concrete and sound information gathered from analyzed data.

And, this reminds us of Arthur Conan Doyle who once said “It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts”. For marketing managers, this is the gospel truth. Marketing professionals are the indispensable part of tactical and strategic decision making. They need to identify customers and fulfill their needs.

The data that is collected in the process of marketing research helps managers find out their target audience and segmentation, plan and execute marketing strategies and measure the performance of their products and services. In addition, based on the market research data, managers connect the different marketing variables such as services, pricing, promotion and distribution with the customers and their environment. Without the help of a marketing research team, these tasks cannot be performed. At least, you cannot be certain about the accuracy, reliability and relevancy of the generated reports.

Traditionally, decision making was the main domain of managers. But, in recent years, the roles have changed. Marketing managers are getting involved in research work and research professionals are contributing immensely towards decision making.

Marketing Research Job Opportunities

The job opportunities for a marketing research professional are endless. His success and achievements in terms of money and designation are matchless compared with other industry professionals. From manufacturers in public and private sectors to marketing research agencies, everyone wants to secure the best talent in this field. So, if you were looking for the bright career option, marketing research definitely fits the bill.

Some openings that feature in most job search engines for marketing research professionals are listed below. Take a look at them.

Trainee Junior Research Executive

Research Executive

Senior Research Executive

Project Manager

Operations Supervisor

Research Manager for Agency

Research Manager for Client Projects

Associate Director

Marketing Manager

Business Development Executive

Business Development Head

Head of Research


Data Processing or Analysis Executive

Customer Care Executives

Salary for Marketing Research Jobs

Marketing research professionals are required in every industry vertical including public and private sectors. Since a marketing research specialist makes major contributions to company’s growth and success, he or she can expect handsome returns. For freshers, the pay scale at some places can be low. But with experience and expertise, one can easily earn somewhere between Rs 21000 and Rs 30000 per month. However, there is no fixed upper limit.

Marketing Research Courses in India

There are many management institutes in India which offer special marketing research studies for interested students. The undergraduate course for marketing research studies is Bachelor of Business Administration (BBA) and postgraduate course Master of Business Administration (MBA). For specialized training course, one can look for the option of Master of Marketing Research (MMR). Students who want to enroll for US courses need to qualify in 10+2 examination in any discipline under a recognized Education Board. Candidates interested in PG courses should be a graduate in the concerned subject, under any accredited University.

Institutes for Marketing Research Studies in India

If you want to give your career a boost in this field of marketing management, do enroll in any of the reputed management institutes in India. With tailor-made educational courses and aptitude training, they help you evolve into a complete professional. Some of the best management schools in India are listed below. You can check them out here.

Jamnalal Bajaj Institute of Management Studies: Set up in 1965 under the University of Bombay, this management institute is affiliated to Graduate School of Business, Stanford University. The institute is committed to provide quality postgraduate management education to aspiring students in India.


Backbay Reclamation, Churchgate – 400020

Mumbai (Bombay), Maharashtra, India

Ph No: 22024133 / 22024118 / 22025153

Management Development Institute: It is one of the premier management institutes in India. Here, you will find excellent post graduate management courses that have been designed in line with industry requirements.


Mehrauli Road, Sukhrali,

Gurgaon – 122 007, India

Ph No: 91-124-4560000


Indian Institute of Management, Ahmedabad: Also referred to as IIM Ahmedabad or IIM-A, this management school ranks high among all the business schools in India and abroad. Getting admission to this institute is a daunting task.



Ahmedabad – 380015, Gujarat, India

Ph No: +91-79-66323456 / 26308357


Indian Institute of Management, Bangalore: Set up in the Silicon Valley of India in 1973, this leading management institute offers post graduate and fellowship programs to enthusiastic students. Its world class academic courses and infrastructure facilities make students’ learning experience very fruitful.


Bannerghatta Road

Bangalore, India

Pin Code: 560 076

Ph No: +91-80-26582450 / 26993996


Indian Institute of Management, Lucknow: Also known as IIM Lucknow or IIML, this school of management science was set up in 1984 in India. The institute offers first rank full time post graduate courses in management. For working professionals, it has one year management course.


Prabandh Nagar, Off Sitapur Road,

Lucknow – 226 013, India

Ph No: (91-0522) 2734101 – 120