Mass Communication Courses

Mass communication encompasses all the means by which information can be transmitted to a large number of people. In this age, the mass communication industry is commonly called media and entertainment. According to a report by a well-known research & analytics company, India showed a remarkable revenue growth in the media and entertainment industry at 11.2% in the year 2010. With the increase in the number of internet users, television sets in Indian household, and satellite channels, media sector is expecting a higher growth in the next year as well. Along with this, there is always a requirement for fresh content and new ideas in different fields of mass communication such as television and advertising, to keep the viewer or consumer interested. Therefore, mass communication offers a dynamic career option for well educated and trained professionals. It is no wonder that more youth today are enrolling in mass communication courses in India.

Courses in Mass Communication Field

Students who wish to have a career in mass communication have a range of courses to select from, including short duration certificate courses to doctoral programs in mass communication. A number of colleges also offer mass communication study programs in the form of 3 years Bachelors degree, 2 years post graduate degree and 1 year post graduate diploma. The durations for certificate and diploma courses vary depending on the nature of the program and the college that is offering it. Here are the popular career courses in mass communication at each course level:

Undergraduate Courses Media StudiesJournalismFilm and Television Production
Post Graduate Courses JournalismAdvertisingConvergent JournalismCommunication Management
Certificate Courses PhotojournalismSports WritingScience ReportingBroadcasting

Compering

Creative Writing

Disc Jockey

Radio Jockey

Public Speaking

Photography

Poetry Writing

Print Journalism

Diploma Courses Business ReportingCorporate CommunicationJournalism & Mass CommunicationsFilm, Television & Digital Video Production

Mass Communication

Post Graduate Diploma Courses JournalismPublic RelationsAdvertising and MarketingBroadcast Technology

Health Communication

Eligibility Criteria for Mass Communication Courses

Getting admission into a mass communication course in a college is possible only if you meet the minimum eligibility criteria. The eligibility criteria for certificate courses cannot be given since it depends on the nature of the course. For instance, a Course for Disk Jockey requires a 10th standard qualification, whereas for a Science Reporting Certificate Course one needs to have completed a Bachelors degree in Science. Depending on the college, Diploma programs can have an eligibility criteria similar to that of an undergraduate or even a post graduate level. As most of the courses are offered at both undergraduate and post graduate levels, the eligibility criteria for mass communication courses are:

Undergraduate level:

  • Must have passed the 12th standard board examination

Post Graduate level:

  • Must be below 30 years of age (depending on college)
  • Must have obtained a Bachelors degree in any discipline
  • Must have experience in some media related work (optional)

Top Mass Communication Colleges in India

Studying a mass communication program from a well known college will make a huge difference in the job opportunities you get in the media and communications industry. Several agencies conduct surveys to find the best mass communication colleges in the country. The following top 10 mass communication colleges in India are adjudged according to a survey conducted by the Outlook magazine for the year 2011:

Name of College Location Courses Offered Admission Procedure
1. Xavier Institute of Communication (XIC) Mumbai Certificate: Announcing, Broadcasting, Compering, Dubbing and E Book Narration (ABCDE), Creative Writing, Disc Jockey or Electronic Music Production, Radio Jockey, Public Speaking, Photography, Poetry WritingDiploma: Advertising & Marketing Communications, Journalism & Mass Communications, Film, Television & Digital Video Production, Public Relations & Corporate Communications, Mass Communication in Marathi Language Certificate: First come first servedDiploma: XIC Online Entrance Test, Personal Interview and Group Discussion
2. Asian College of Journalism (ACJ) Chennai Post Graduate Diploma: Journalism Post Graduate Diploma: Entrance Test, Interview
3. Indian Institute of Mass Communication (IIMC) Delhi Post Graduate Diploma: Journalism, Advertising & Public Relations Post Graduate Diploma: All India Entrance Examination, Group Discussion, Interview
4. Anwar Jamal Kidwai Mass Communication Research Centre (AJK – MCRC), Jamia Millia Islamia University Delhi Post Graduate: M.A. in Mass Communication, M.A. in Convergent JournalismPost Graduate Diploma: P.G. Diploma in Broadcast Technology, P.G. Diploma in Development Communication, P.G. Diploma in Still Photography, P.G. Diploma in Graphics & AnimationDoctoral: Ph.D. in Mass Communication Post Graduate, P.G. Diploma, Doctoral: Entrance Test and Interview
5. Symbiosis Institute of Media & Communication (SIMC) Pune Undergraduate: Bachelor of Media Studies (B.M.S.)Post Graduate: Master of Business Administration (Communication Management), Master of Mass Communication Undergraduate: Symbiosis Entrance TestPost Graduate: SNAP Test
6. Indian Institute of Journalism and New Media Bangalore Diploma: Journalism (Television, Radio, Newspaper, Magazine, New Media)Post Graduate Diploma: Journalism (Television, Radio, Newspaper, Magazine, New Media) Diploma and P.G. Diploma: Online Written Test, Interview
7. Sarojini Naidu School of Fine Arts and Communication (University of Hyderabad) Hyderabad Post Graduate: M.A. (Communication)Post Graduate Diploma: Health CommunicationDoctoral: Ph.D. (Communication) Post Graduate: Entrance TestDoctoral: Entrance Test
8. Department of Communication and Journalism (Pune University) Pune Post Graduate: Master of Journalism and Mass CommunicationPost Graduate Diploma (part time): Diploma in Journalism, Diploma in Mass Media Post Graduate & P.G.D. (part time): Aptitude Test, Personal Interview, Computer Literacy Test
9. Manorama School of Communication Kottayam Post Graduate Diploma: Journalism Post Graduate Diploma: Written Test, Interview
10. Bharatiya Vidya Bhavan Delhi Diploma: Journalism (English and Hindi), Public Relations, Mass Communication (English and Hindi), Event Management, Marketing & Advertising, Diploma in 2D/3D Animation and Multimedia Diploma: Admission Test, Interview

Approximate Cost of Mass Communication Courses

The fee for a mass communication course is not the same everywhere and depends mostly on the college (public or private) and nature of the course. For instance, a Certificate Course of 2 weeks duration will cost about Rs. 4,500. For Diploma or Degree and Post Graduate Diploma or P.G. Degree Courses, the course fees vary between Rs. 25,000 to Rs. 5 lakhs depending on whether it is a public or a private institution. While a P.G. Diploma course in Journalism in IIMC will cost Rs. 34,000, a similar course in Asian College of Journalism will cost Rs. 2.75 lakhs.

Entrance Exams for Mass Communication Courses

The selection procedure for most mass communication colleges is based on an entrance examination. Unfortunately there is no common admission test for these courses; each college conducts its own test. The exams although have a similar format and the syllabus usually includes current affairs, general awareness, English language, essay and computer aptitude. You can consider taking the following entrance tests for pursuing a mass communication course:

Exam level Name of Exam Conducting Body Exam Month
Undergraduate level SET (Symbiosis Entrance Test) Symbiosis International University May        
Post Graduate level XIC Online Entrance Test Xavier Institute of Communication April        
  ACJ Entrance Test Asian College of Journalism May      
  IIMC Admission Test IIMC May    
  SNAP (Symbiosis National Aptitude) Test Symbiosis International University December  
  Admission test for M.A. University of Hyderabad June
  Manorama School of Communication Written Examination Manorama School of Communication

Career Prospects in Mass Communication

The post graduate diploma and degree programs in areas of mass communication usually include an internship within the duration of the course and most colleges also offer placement after its completion. Organizations that require mass communication graduates are news agencies, public relations companies, television channels, radio networks, event management companies, advertising and marketing firms, brand management agencies and internet companies. According to your area of specialization, you can work as a copywriter in an advertising firm like Ogilvy & Mather, Cygnus Advertising and Mudra Communications or even make your career as a news anchor or reporter or presenter or news desk editor in news channels like CNN-IBN, CNBC TV 18, Aaj Tak, NDTV, Times Now and Star News. There are a lot of mass communication pass-outs who venture out on their own and set up their own production houses, media or advertising agencies. Salary varies depending on the organization. It is with experience and increasing expertise that the prospects become brighter for a professional working in this field.

Mass Communication Colleges in India

Andhra Pradesh Arunachal Pradesh Assam Ahmedabad Bangalore
Bihar Chhattisgarh Delhi Dehradun Goa
Gujarat Guwahati Haryana Himachal Pradesh Hyderabad
Indore Jharkhand Karnataka Kanpur Kolkata
Kerala Lucknow Madhya Pradesh Mumbai Patna
Pune Punjab Rajasthan Sikkim Srinagar

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