MBA in Brand Management

A company employs an MBA in Brand Management to increase the value of the product or the services offered by it in the market. The entire essence of brand management is a combination of making a promise to the customer and then fulfilling it in the best possible manner.

Eligibility for MBA in Brand Management

Candidates who have a graduation degree in any field from a recognized university can apply for MBA in Brand Management. But the aspirants will be granted admission to this course on the basis of their performance in management entrance examinations like CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Admission Test) or GMAT (Graduate Management Admission Test).

Institutes Offering MBA in Brand Maangement

Take a look at the list below to know more about the institutes in India that are offering MBA in Brand Management:

How to Prepare for the Exams

Students can enroll in coaching centers to prepare for the management entrance exams. For students who want to prepare on their own, reference books and the Internet can prove to be a good resource. There are a number of websites that cover the entire syllabus in a systematic manner through the practice sets. Time management needs to be focused upon here and the candidates can start solving the papers within a fixed duration of time. Given below are a few reference books that can prove to be extremely beneficial for management entrance examinations:

  • Verbal & Non verbal reasoning, by R.S. Agarwal
  • The Pearson Complete Guide For The CAT
  • MAT Entrance Examination Guide, by R. Gupta
  • A Computational Introduction to Number Theory and Algebra, by Victor Shoup
  • Elements of Abstract and Linear Algebra, by E. H. Connell
  • Verbal Ability For The CAT, by Sujit Kumar
  • The Pearson Guide To Quantitative Aptitude, by Nishit K Sinha

Course Structure

An MBA course in Brand Management will cover the following fields:

  • Market Research
  • Principles of Brand Management
  • Market Trend Analysis
  • Promotion of Brands
  • Demand of the Consumers
  • Brand Research
  • How to launch a brand and its unique selling point
  • Marketing and Advertisement
  • Packaging and Distribution

Career Prospects

When hired by a company, an MBA in Brand Management will have to take up the responsibilities of providing sufficient support to the teams that handle sales and packaging. He or she will also have to divide the strategies of brand marketing according to the budget that has been allocated for the same. These professionals will be able to find employment opportunities in renowned Indian as well as foreign companies that are involved in manufacturing, insurance, pharmaceuticals, cosmetics and such like. There is a great demand for specialists in brand management in advertisement agencies, too.

More MBA Courses

MBA in Marketing MBA in Finance MBA in Human Resource
MBA in Information Technology MBA in Operations Management MBA in International Business