MBA in Marketing

An MBA in marketing degree proves beneficial for both students and working professionals, as it not only improves the educational qualification but also help them reach higher career goals. Apart from regular MBA marketing course, nowadays, students and working professionals can do it online as well. The duration of this course is 2 years, under regular mode. For online degrees, students can extend the duration.

The MBA marketing program includes specialization in the courses as follows:

  • Entrepreneurial marketing
  • Multicultural marketing
  • Consumer behavior
  • Marketing forecasting methods
  • Real estate finance

Based on the specific subject of specialization, individuals get employment in different private or government organizations.

Eligibility for Pursuing MBA in Marketing

To pursue a degree in MBA marketing, applicants need to have a graduation degree from a recognized institute. The admission procedure varies from one institute to the other. Some institutes require a minimum aggregate of 60% in the graduation examination while some admit students with a minimum of 50% marks. Some institutes grant admission on the basis of rank obtained in the entrance examination. The entrance examination constitutes objective type questions, based mainly on verbal ability, quantitative aptitude, data interpretation, and logical reasoning. After qualifying in the written examination, candidates may also have to appear for a group discussion and/or personal interview. Based on the performance in entrance examination, marks obtained in graduation, group discussion and/or interview, admission is granted.

How to prepare – Applicants aspiring for pursuing an MBA in marketing course, need to prepare for the entrance examination. They need to stay updated on the current events. The candidates should have fluency in English, leadership quality and excellent communication skills. Preparing for entrance examination can be done through online or offline coaching.

Colleges Offering MBA in Marketing Course

Some of the popular institutes, recognized by AICTE, offering MBA in Marketing course are as follows:

  • Indian Institute of Management, Kozhikode
  • Symbiosis Institute of Business Management, Pune (SIBM)
  • National Management School (NMS), Chennai
  • Kohinoor College Of Hotel & Tourism Management Studies, Mumbai
  • Alluri Institute of Management Sciences (AIMS) , Warangal
  • Naralkar Institute of Career Development & Research, Pune
  • Chetanas Ramprasad Khandelwal Institute of Management and Research, Mumbai
  • Stevens Business School – MBA (Management), Ahmedabad, India
  • N. L. Dalmia Institute of Management Studies and Research, Mumbai
  • Thakur Institute of Management Studies and Research – TIMSR, Mumbai
  • WLC College India, Ahmedabad
  • Jaipuria Institute of Management, Noida
  • St. Kabir Institute of Professional Studies – MBA, Ahmedabad
  • Excel Group of Institutions, Mathura
  • Guru Gram Business School, Faridabad
  • SOM,SRM & KIIT, Bhubaneswar
  • Apeejay Institute of Technology, Greater Noida
  • Meridian International School Of Business (MISB), Noida
  • Jagan Institute of Management Studies (JIMS), Jaipur
  • Chetanas Ramprasad Khandelwal Institute of Management and Research

Career Prospects of MBA in Marketing

Career prospect for a person with a degree in MBA marketing is quite high. Some of the job profiles available after completion of the course are -

  • Market Research Analyst
  • Marketing Manager
  • Brand / Product Manager
  • Market Planning Executive
  • Sales Manager
  • Marketing Communication Manager

Domestic and international multinational organizations prefer employees with a degree in marketing management. Reputed advertising agencies also offer lucrative jobs for their communication and direct marketing jobs.

Other MBA Courses

MBA in Finance MBA in Brand Management MBA in Human Resource
MBA in Information Technology MBA in Operations Management MBA in International Business