Visual Merchandising Courses

Visual merchandising has attracted the retail industry to help promote products such as food, garments and electronics. Industries hire visual merchandisers or designers to design their outlets and exhibit their products so that the experience for the consumers is pleasant and amiable.

A student, interested in visual merchandising must have a flair for designing and artistic splendor. If you have completed your higher secondary studies you can join a college offering a designing course that includes visual merchandising as a subject. Generally an Bachelors of Fashion Technology has visual merchandising in its curriculum. The basics of the course include:

  • Layout of the retail store
  • Store interior designing
  • Idea of color usage
  • Window displaying
  • Furniture and product presentation
  • Communication resources
  • Music usage

In this age of constant improvements and changes that will attract consumers in every season, retail companies such as Shopper’s Stop, Pantaloons, Westside, Titan, Stellar Furnishings, Nakshatra and Tanishq make use of visual merchandisers to revolutionize their stores constantly. Innovation is respected in this line of work and creativity is the key to making a career in this field.

Among the institutions that offer certificate and diploma courses in visual merchandising, the National Institute of Fashion Technology is a sought after one. You can also pursue an undergraduate or post graduate level course in fashion designing which covers fashion merchandising in its course syllabi. It has its branches all over India including New Delhi, Bangalore, Chennai, Gandhinagar and Hyderabad. Other institutes are listed below:

Name of Institution Location Contact details
Arch Academy of Fashion Art Design Plot No. 9, Govind Marg, Opp. Police Station, Malviya Nagar, Institutional Area, Jaipur Phone: 91-141-2520551, 3223932, 3296203 Fax: 91-141-2520683 E-Mail: info@archedu.org Web site: www.archedu.org Mobile: 093145-15026, 9314420622
National Institute of Fashion Design (NIFD) Madhya Marg, Sector 8 C, Chandigarh – 160 009 Website : www.nifd.net
Wigan & Leigh College 86-A Central Avenue, Sainik Farms, New Delhi (Centers in Mumbai, Kolkata, Bangalore, Hyderabad, Pune) Website: www.wiganindia
J D Institute of Fashion Technology Hauz Khas, New Delhi Website : www.jdinstitute.com
Mudra Institute of Communication Shela, Ahmedabad -380058 Tel: +91 2717237946

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