An individual who wishes to pursue a career in marketing should be well conversant with the marketing strategies. This enables him to sell products as per his own analysis and assessment of prevailing market conditions. Marketing courses are offered at different levels. For instance, a student can enroll for a Diploma course, Short term course, and undergraduate as well as post graduate degree academic programs.
Regardless of the marketing course a student is opting for he is taught how to make use of the various marketing strategies in real life. Innovative ideas and strategies worked 0ut by marketing professionals can often work wonders for a company and enhance the brand name by increasing the visibility of the company.
Types of marketing courses in India
A student can enroll for a short-term, Diploma, undergraduate as well as post graduate marketing program depending on the requirement. Marketing courses are offered to students in the following fields.
- Advanced Email Marketing
- Advanced Social Media Marketing
- Advanced Mobile Marketing
- Advanced Interactive Marketing and Management
- Advanced Search Engine Marketing
- Integrated Online Strategies
- Master Certificate in Internet Marketing
- Marketing for Apparel and Accessories
- Special Product Marketing
- Business Marketing Operations
- Marketing for Travel and Tourism
- Entrepreneurs and Small Business Development
- Marketing Research
- Sales and Merchandising Studies
- Marketing Management Degrees
- International Marketing
Eligibility Criteria for admission into marketing courses
In order to enroll for a marketing course at the bachelor’s level, a student has to pass class XII examination. A graduate can enroll for a marketing course at the post graduate level. The post graduation course (MBA) is of 2-year duration.
In addition to these basic requirements, it is important to obtain good scores in the All India Management Entrance tests like MAT (Management Aptitude Test), CAT (Common Admission Test), XAT, and other management entrance tests that are held at the national as well as state level.
Post Graduate Diploma in Marketing Management is also offered by many institutes.
Institutes offering marketing courses in India
The table below provides names of institutes offering marketing courses at different academic levels.
|Type of courses||Names of Institutes|
|Certificate Course in Marketing Management||Bharatiya Vidya Bhavans Sardar Patel college of Communication & Management, New Delhi|
|B.Com in Marketing Management||Acharya Nagarjuna University Centre for Distance Education Nagarjuna Nagar Andhra Pradesh/Annamalai University Directorate of Distance Education Tamil Nadu|
|Post Graduate Diploma in Advertising & Marketing Communication||Apeejay Institute of Mass Communication New Delhi/Wigan and Leigh college New Delhi|
|MBA Marketing||Acharyas Bangalore B Schools Bangalore/Malwa Institute of Science and Technology Indore(MP)/Alagappa Institute of Technology Chennai|
|M.B.A Sales and Marketing||Amity Business School Noida/D.A.V Institute of Management Faridabad|
|M.Com Marketing||Vimala college Thrissur/Sri C Achutha Menon Government college Thrissur|
|M.B.A Marketing and Retail Management||Guru Nanak Dev University Amritsar|
|Master of Marketing Management||Atharva Institute of Management Studies Mumbai/Gokhale Education Societys J.D.C Bytco Institute of Management Studies and Research Nashik|
|Diploma in Marketing Management||Institute of Professional Studies and Research Cuttack/IPS Institute Meerut|
|Diploma in Advertising and Marketing||Xavier’s Institute of Communication Mumbai|
Cost of marketing courses in India
Depending on the course a student is opting for the cost incurred on a Master level course (of 2 years duration) can be up to 5,00,000 rupees lakhs per year.
Career prospects of a marketing professional
A student who has earned a degree in marketing can work in the following positions. The designation is mentioned below-
- PR Director
- Market Research Analyst
- Brand Manager
- Product Manager
- Advertising Manager
- Marketing Manager
- Sales Manager
- Advertising Coordinator
- Marketing Assistant
The ones mentioned above are just few of them, an individual can choose from a wide range of career prospects.
A marketing professional who has earned an M.B.A degree in marketing can earn minimum amount of 3 lakh to 3.5 lakh rupees per year as a fresher. Remuneration also depends on whether the professional is able to fulfill the specified target.