Operating since February 2004, Greycells Education Ltd. aims at gaining a foothold in the sphere of media and entertainment. Previously, the company was focused on providing content suitable for the entertainment sector alone, covering aspects like graphics, animation and outsourcing facilities for shooting and post production. In this regard, it has done many projects to satisfy the needs of local and foreign users.
After establishing itself in the Creative Industry’s education space, Greycells entered into the vocational training segment of the same industry with acquiring EMDI (Bombay) Pvt Ltd and EMDI (Overseas) FZ LLC. The company started building its talent resources to offer relevant and quality educational content in India and other destinations.
Set up in Mumbai, the company disseminates media related content through the EMDI brand in India and the Middle-East. It offers excellent management programs applicable in the fields of event management, public relations, radio education, advertising and others. These programs are used across numerous campuses.
Further, after getting a stake in Access Atlantech Edutainment (I) Ltd. (AAT), Greycells also imparts vocational education in the areas of management and technology in media and entertainment space. AAT’s headquarter is situated in Chennai. AAT works in collaboration with various market leaders like Qantum, SAE and Digidesign. They offer effective learning solutions in the areas of Digital Filmmaking, Games and Games design and Sound Engineering among others. These programs are recognized by the Dibrugarh University in Assam.
Apart from this, this education provider is also associated with the Business India Institute of Finance (BIIF), Delhi. It has tied up with EDUHUB Education Pvt Ltd to offer special undergraduate and postgraduate programs in the area of sports management under the brand International Institute of Sports Management.
Subsidiaries of Greycells Education Ltd
To be successful in its endeavors in the education and training space, the company has formed joined ventures with some of the leading institutions or firms across the globe. Some of these are mentioned below.
- Access Atlantech Edutainment (I) Ltd (AAT), India
- Times Centre for Media Studies, India
- EMDI Dubai
- SAE College, Australia
- Digidesign, USA
- Eduhub Education Pvt Ltd
Products and Services of Greycells Education Ltd
Instructors, students and professionals can benefit a lot from the educational and learning programs introduced by Greycells. The company’s vocational training institute EMDI Institute of Media & Communication is located in various parts of India and Dubai. In India, the institute is situated in Mumbai, Pune, Delhi, Bangalore, Jaipur, Chennai, Hyderabad, Kolkata and Indore. There are 6 centers of this institute that are operational in Mumbai alone. Here, students are offered training in Event Management, Public Relations, Journalism & Radio, Advertising and DJ.
As per the infrastructure is concerned, the institute is equipped with onsite advertising studio that has PC and MAC machines. Further, the company’s Employability Education Management System meant for campus education is also well recognized for contributing to the employability factor. Both students and employers benefit from this system. This can be testified by the fact that at present, over 2500 student alumni belonging to Greycells are absorbed in different management, public relations, media and advertising companies at diverse levels.